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Customer Manual

In the previous steps, you got a good indication of how well you know your ideal customer. Now we will dive even deeper with understanding your ideal customer. Find somewhere you can relax and [...]

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Needs and Desires

After distinguishing the customers’ fears and problems it is important to know their needs and desires. They are very different in motivations. Needs are essential, just like we need air, [...]

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Fears and Problems

To really get to know the potential customer at a deep level, we must get to know their fears. Just like we have certain fears we want to eliminate, we also have fears around buying a product or [...]